Features | GSMtasks | Routific | Tookan | GetSwift |
Route Optimization | YES | YES | YES | YES |
API | YES | YES | YES | YES |
Activity Tracking | YES | YES | YES | YES |
Third Party Integration | YES | YES | YES | YES |
Calendar Management | YES | YES | YES | YES |
Custom Forms | YES | YES | YES | YES |
Data Import/Export | YES | YES | YES | YES |
Employee Management | YES | YES | YES | YES |
Event Tracking | YES | YES | YES | YES |
GPS Integration | YES | YES | YES | YES |
Maintenance Scheduling | YES | YES | YES | YES |
Worflow Management | YES | YES | YES | YES |
Real-time Data | YES | YES | YES | YES |
Visual Analytics | YES | YES | YES | YES |
Pay As you Go | YES | NA | NA | YES |
Free Trial | 14 DAYS | 7 DAYS | 14 DAYS | 30 DAYS |
Price starting | 14 €/month | 34.5 €/month | 13.3 €/month | NA |
Don’t take our word for it. Here is another quality route optimization software comparison.
The goal of a route optimization software solution is to minimize driving time and fuel consumption by making fleet management more efficient. Simply put – you must get more done while spending less money on it. It sounds straightforward on paper, but route optimization is a very complex process that needs to include many relevant factors, such as the number and location of all the required stops on the route, as well as time windows for deliveries and balancing loads across your whole mobile fleet.
Since you are reading this blog post right now, we are assuming that you have figured out that all this cannot be done manually and that you need to find a professional tool to help you solve the issues that route optimization brings to the table. However, finding the best route optimization software for your company can be quite a difficult task in itself.
Picking out the best route optimization option from the enormous number of options and all their complex functionalities can be tricky. All companies have unique needs, and not all the existing software will be fit. To make the decision easier, we have compiled a list of the best route optimization software on the market based on pricing, ease of use, key functionalities, and customer service.
What to consider when comparing route optimization software in 2024
Before we unveil the list of our top picks, let’s consider what to consider when choosing route optimization software for your company. Feel free to scroll to the next chapter if you want, but we strongly advise you to go through these points as well. Choosing the best solution for your company is an important decision that will affect your entire organization. Also, you should keep in mind that it is inevitable that there will be some costs associated with the implementation of the software, but finding the best solution for your company means it should help you save money in the long run, not just be a new source of costs.
Here are the four questions to ask yourself when choosing a route optimization software:
Who are your users?
One of the main factors to consider when choosing the right software is your team. The main people using the solution are your drivers, dispatchers, and other administrative staff. Learning how to use the new software daily should be as easy as possible for them.
Not all the options on the market are user-friendly, causing the initial deployment to be difficult and stressful. Choosing software that requires minimal technical proficiency and is straightforward will help you implement changes quicker and with fewer errors. It also allows new staff to settle in faster.
What is your budget?
As with everything else, the priciest option out there might not be the best one and vice versa. The pricing of route optimization software varies greatly, as do their functionalities. There are options on the market for just a few dollars per month and solutions that can be obtained for thousands of dollars. It is essential to dig a bit deeper into the pricing plan and see what it offers.
Typically, the pricing is based on the number of users or tasks, the variety of functionalities offered and the complexity of routing requirements. Many providers offer add-on features that can have a considerable effect on the final price. It would be best if you tried to find a solution where you can upgrade or downgrade easily, as your needs change over time as well. This way, you won’t pay extra for functionalities you might not need.
Am I optimistic that the software I chose will work for my team?
Implementing new software in your work will always have a risk. Fortunately, the risks can be significantly mitigated by trialling the software beforehand or at least getting to know it as well as you can from the inside out.
Many route optimization software providers offer free trials that allow you and your team to get a closer look at its functionalities and ease of use. If a free trial is unavailable, you should at least ask for a proper demonstration of the software and its possibilities. A professional software provider should be interested in gathering information about your expectations of the solution and finding the best way you can use its functions in your everyday work.
Does the software provider offer quality customer support?
Introducing a new solution in your company should be as easy as possible. Still, it would be best if you didn’t assume that you must do it all by yourself. All this is new for you and your employees, and the worst thing that could happen is that you have no one to turn to if you need help. So, when choosing route optimization software, find out all you can about the provider’s customer support. If their support team is poor, you will easily find feedback about that online.
The best software providers will value every client and understand that companies have unique needs. Fulfilling them and finding smart solutions for the customers’ problems must be their goal. Many great providers offer the possibility to chat online 24/7 with tech support or even provide you with a personal account manager who is always up to date-with your needs and ready to find the best solutions for your company.
Route optimization software comparison 2024
It’s time to reveal the best of the best. Please consider the functionalities and pricing plans of these options carefully and compare them to the needs of your company.
#1 GSMtasks
Rating on Capterra/GetApp: 4.7 (out of 5)
Pricing: user-based; starting from €14 /month
Free trial: yes (14 days)
Customer support: yes; live chat, e-mail, phone
Awarded with the Best Ease of Use and Best Value awards by Capterra, GSMtasks is, in our opinion, the best value-for-money route optimization software on the market. With pricing plans considerably more affordable than its competitors, it offers a wide variety of functions that allows it to integrate with all the major industries, including construction, HVAC, telecommunications, food and other delivery services, home services, government public services, medical & healthcare, mining, oil & gas, and security.
GSMtasks’s basic plan includes functionalities like unlimited tasks, digital proof of delivery, automatic routing, automatic notifications, and a mobile app for field workers, many of which are considered add-on features of other similar software. Re-routing and managing task changes has been made very easy on GSMtasks, which is extremely helpful when new urgent work orders come in, or some things don’t go according to plan on the field.
GSMtasks’s customer support is also worth mentioning, as the feedback collected on it is terrific. For just €19 a month, you will have a personal account manager who will guide you through everything during the initial deployment of the software and help you solve any problems you might encounter later on.
Pros: unlimited no. of tasks, affordable, 14-day free trial, excellent customer support, predictive ETA, real-time route tracking, easy to use
Cons: The app and software are being updated with new functionality often, so updates need to be done from time to time
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#2 Onfleet
Rating on Capterra/GetApp: 4.7 (out of 5)
Pricing: task-based; starting from €520 /month
Free trial: yes (14 days)
Customer support: yes; e-mail, scheduled phone calls
Onfleet offers professional routing software for smaller companies and enterprises with various functionalities. Their pricing plan is task-based, meaning an unlimited number of users can be granted access to the software. This might be a good choice for companies with bigger fleets that have a relatively good overview of their monthly task amount. The Launch plan includes 2,000 pickup or delivery tasks, and the Scale plan, for the price of €1,196 /month, consists of 5,000 tasks.
Onfleet’s top-tier plans include predictive ETA notifications, age verification, barcode scanning and a dedicated phone number. Choosing the Professional plan allows you to use such functionalities as a private label tracking page, multi-brand account support and unlimited analytics and export history. So, this software does offer a lot but might be a little too expensive for smaller companies.
Pros: unlimited no. of users, 14-day free trial, real-time route tracking, great extra functionalities
Cons: limited no. of tasks, pricy, no live customer support option, predictive ETAs are often imprecise
#3 OptimoRoute
Rating on Capterra/GetApp: 4.6 (out of 5)
Pricing: user-based; starting from €37 /month
Free trial: yes (30 days)
Customer support: yes; e-mail, phone
Continuing with a more affordable solution, we have OptimoRoute in 3rd place. This routing software uses sophisticated algorithms to plan and optimize routes in seconds. Though their interface might look simple, it offers an endless supply of tricks, features, and shortcuts that flex to your unique needs and workflows. The various functionalities allow it to be integrated with many industries, such as ecommerce, HVAC, pool maintenance, field sales, retail distribution, and many others. Based on customer feedback, it is a relatively easy software to implement and use.
OptimoRoute’s pricing plan is user-based, meaning you can quickly down- or upgrade on their pricing plan if needed. The Lite plan offers essential functions like live tracking, route history, a free mobile app for drivers, live ETA breadcrumbs, export to Excel/Garmin, and a web service API. Upgrading your pricing plan will include features such as real-time order tracking, proof of delivery option and customer feedback. On the downside, while paying for a user-based plan might get you thinking you have an unlimited number of tasks per month, it is unfortunately not the case. The Lite and Pro plans are limited to 700 and 1000 orders per month, accordingly.
Pros: 30-day free trial, real-time route tracking, easy to deploy use, simple functionality, great for smaller businesses
Cons: limited no. of tasks in Lite and Pro plan, no live customer support option, predictive ETAs can be imprecise, problems with mapping may occur
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#4 Route4Me
Rating on Capterra/GetApp: 4.5 (out of 5)
Pricing: based on functionality, starting from €188 /month (up to 10 users per plan)
Free trial: yes (7 days)
Customer support: yes; e-mail, phone, live chat
Route4Me offers easy-to-use software for different-sized businesses in various industries, such as field service, field sales, field marketing, territory management, and other companies requiring last-mile optimization. Their route optimization function allows optimizing routes based on the unique aspects of any business, including driver skills, labour laws, mixed fleets, commercial routes, vehicle capacity, service time, multiple depots, pickup, drop off, curbside delivery, recurring routes, and more. As far as route optimization goes, this is one of the best you can get.
They offer a very different pricing plan when compared to others we have included in our list, as the pricing takes into consideration both the number of drivers as well as the functions offered. Customers can choose between three pricing plans – Route Management, Route Optimization, and Route Optimization Plus – limited to 10 users per plan. Every extra team member will cost you €65 /month, so for bigger teams, this might add up quite a bit. Also, when choosing between plans, one should keep in mind what their actual needs are, as the cheapest plan does not include rote optimization functionality at all.
Pros: 7-day free trial, route optimization offers many options, easy to use
Cons: adding extra users is pricy, lack of APIs, customer service is lacking
#5 Track-POD
Rating on Capterra/GetApp: 4.5 (out of 5)
Pricing: task-based – starting from €262 /month; user-based – starting from €27 / month
Free trial: yes (7 days)
Customer support: yes; chat, 24/7 (Live rep), email, phone
Founded 2009 in the United States, Route4Me promises to be a horizontal and vertical platform that can facilitate virtually any business requiring last-mile route optimization. Their easy-to-use solution is suitable for smaller companies and enterprises and offers both user- and task-based pricing plans, which is unique. Do note that the cheapest task-based pricing option is limited to 1500 tasks per month, and all plans have a limit of 50 dashboard web users. The pricing altogether could be less confusing.
Route5Me offers a wide range of features like ePODs with digital signature options, safety management, real-time delivery tracking, two-way communication between staff, QR / barcode scanners and much more. For businesses interested in the software, a free 7-day trial is available, and all new users will also be onboarded via webinars, training videos, live chat and documentation.
Pros: 7-day free trial, very easy-to-use interface, comprehensive functionalities, excellent customer support
Cons: problems with re-routing can occur, and the interface can lag with extensive routes and confusing pricing plan
#6 Jobber
Rating on Capterra/GetApp: 4.5 (out of 5)
Pricing: user-based; starting from €41/month
Free trial: yes (14 days)
Customer support: yes; email, phone, chat
Jobber, developed mainly for businesses operating in the field service industry, helps companies manage their bookings more efficiently and plan routes more effectively. Their beautiful-looking and easy-to-use interface suits established and growing businesses looking for ways to build their customer base and save on costs. Jobber was awarded the Capterra Shortlist 2023 badge in the route planning category – a recognition given to software that has received the best feedback in the given industry.
Although Jobber offers users a wide range of features, the overall price for using the software is relatively high. While choosing the Core plan can seem cheaper at first, the number of features that can be used is tiny, and only one user can use the interface. For every extra user, an extra €26 is added to the monthly invoice. With that said, Jobber currently offers a 40% discount for new users for the first three months, which might be an excellent chance to see if this might be the right solution for your company.
Pros: 14-day free trial, visually appealing, easy to implement, wide range of functionalities
Cons: can become quite pricy, problems with customizable reports and integrations
#7 RoadWarrior
Rating on Capterra/GetApp: 4.5 (out of 5)
Pricing: user-based; €14/month
Free trial: yes (7 days)
Customer support: yes; chat, email
Teams and solo drivers looking to cut time on the road should investigate this professional-looking, easy-to-use solution. With its straightforward pricing and great choice of functionalities suitable for most industries, RoadWarrior deserves a place on our comprehensive list of best route-optimizing software.
With RoadWarrior, planning multi-stop routes and making last-minute changes is a breeze. Their professional route planner uses traffic, drop-off points, tolls, school zones and much more to create the most optimal and efficient route for drivers. Do consider that the limit of stops for each course is 200, and a maximum of 500 optimized visits can be assigned to each driver per day.
Pros: 7-day free trial, easy to implement and use both by drivers and dispatchers, affordable
Cons: drivers’ progress can only be viewed from a PC (not in the app), could use better core functionalities
#8 Tookan
Rating on Capterra/GetApp: 4.3 (out of 5)
Pricing: not provided by the vendor
Free trial: yes (14 days)
Customer support: yes; 24/7 (Live rep), chat, email
Tookan is a route optimization software developed by Jungleworks. They mainly advertise themselves as a complete technology suite for food delivery businesses and focus on enterprise-size companies. That might be why Tookan has not included a pricing plan on its website, as implementing its software could be pricier. Although Tookan has kept its website simple and included only a little information about its features, we wanted to include them in our comprehensive list of route optimization software as thousands of companies have chosen their professional software, and the feedback is excellent.
Anyone interested can get a good overview of what Tookan offers on Capterra. The features offered are impressive and include possibilities such as CRM, cash on delivery, driver tracking, scheduling, mobile signature capture, employee management and much more. As an easy-to-use and implement solution, Tookan can be an intelligent choice to get things up and running fast for start-ups willing to pay a bit more.
Pros: 14-day free trial, beautiful and professional-looking interface, white-label viability, good customer support
Cons: pricing and list of features not visible on the website; add-on features can be expensive
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#9 Zeo Route Planner
Rating on Capterra/GetApp: 4.5 (out of 5)
Pricing: user-based; €34.99/per user per month
Free trial: yes (7 days)
Customer support: yes; email, chat
Awarded as a “High Performer” in G2 Spring 2023 reports, Zeo Route Planner is a scheduling and dispatch software developed mainly in the interests of retailers, SMB courier companies and home service providers. Their route-optimizing solution promises users to save an astonishing 2 hours of work time per day and 500 USD per month per driver.
The software’s core functionalities include multi-stop route planning and scheduling (also in advance), real-time delivery status updates and customer ETAs, detailed routing reports, a multi-language interface, and much more. Zeo has a relatively simple pricing plan and offers options for solo drivers and fleets. They also have a free version of the software that can be tried out by businesses interested in Zeo’s software.
Pros: 7-day free trial, free version, easy to use, affordable
Cons: The list of functionalities is lacking, and problems can occur with mapping
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#10 Fleet Complete
Rating on Capterra/GetApp: 3.9 (out of 5)
Pricing: not provided by the vendor
Free trial: no (a demo can be requested)
Customer support: yes; phone, chat, email
Founded in Canada in 1998, Fleet Complete is a well-known IoT solutions company aiming to help businesses manage their vehicles and mobile fleet more efficiently. The software is promised to help improve dispatching, fleet tracking, regulatory compliance, and in-field staff management for optimal productivity of assets and resources. Fleet Complete is suitable for various industries such as transportation & logistics, courier & delivery, mining, oil & gas, construction, and many more.
Although their website’s case study section is filled with different success stories, there’s not much information about their software’s functionality, so deciding whether Fleet Complete would be a good fit for your company might be tricky. With that said, requesting a demo from their sales office is possible. Ensure to get some insight into their pricing plan, as no information about it has been made public.
Pros: ease of use, easy to set up, provides GPS trackers and other equipment as well
Cons: free trial not available, pricing is not visible on the homepage, and getting in touch with customer service can be problematic.
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#11 MyRouteOnline
Rating on Capterra/GetApp: 4.5 (out of 5)
Pricing: task-based; starting from €24 /month
Free trial: yes; (days unknown)
Customer support: yes; 24/7 (Live rep), phone, email, chat
While the software might not look like much compared to some of its competitors, MyRouteOnline has proven to be a very helpful tool for many businesses looking to plan their driving routes more efficiently. Their unique credit-based pricing plans allow to find the suitable option for one-man companies as well as bigger businesses and they offer a full refund in 7 days for those not satisfied with their service.
MyRouteOnline allows users to create multi-stop routes with as many as 1000 addresses, get maps with turn-by-turn driving directions, export routes to Excel, and much more. The software is used by different industries such as maintenance, deliveries, trucking, recycling, landscaping, snow plowing and more. If we had to point out some cons, it would be that users do say that the route optimization feature is not the best out there and automatically optimized routes usually need some tweaking.
Pros: ease of use, good price, great option for smaller businesses
Cons: route optimization is not perfect, making last-minute changes to routes is difficult
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#12 LogiNext Mile
Rating on Capterra/GetApp: 4.3 (out of 5)
Pricing: task-based; €0.09 /task OR user-based; starting from €45 /month
Free trial: yes; 14 days
Customer support: yes; 24/7 (Live rep), phone, email, chat
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They call themselves “The Category Leader in Route Planning and Optimization”. While we cannot confirm nor deny that, we can give you an overview of what they offer and what their users say about them. This rather simple-looking software allows you to create optimized routes for drivers based on live traffic and weather conditions, which, in our opinion, is pretty cool. This allows drivers to travel shorter distances and finish more deliveries at the same time. The ETAs are dynamically updated, and live notifications are sent out accordingly. The software suits industries such as Courier, Express and parcels, Retail & e-commerce, Consumer Packaged Goods, Food and beverage, and Transportation and logistics.
Their features list is impressive, but the pricing may become overwhelming for smaller companies. Nevertheless, providing clients the option of choosing between a task-based and a user-based pricing plan can help. If one wants to give LogiNext Mile a chance, a free trial with an included 2-hour demo is available.
Pros: 14-day free trial, easy to use and implement, easy creation of routes both on web and mobile devices
Cons: frequents updates can delay using the software, few options to customize reports and forms, changing routes after they have been started is not possible
#13 WorkWave Route Manager
Rating on Capterra/GetApp: 4.3 (out of 5)
Pricing: user-based; starting from €49 /month
Free trial: no
Customer support: yes; phone, email, chat
WorkWave’s route planning software was developed in the USA in 1984 so these guys have long experience in route optimization. Their web-based route planning software allows users to plan routes for a day, week or even for the whole month and has a dispatching feature, among others. From the looks of it, the list of WorkWave’s features has nothing too much or little – you can easily get your daily work done with the help of this great software.
Users can choose between three pricing plans: RouteManager, RouteManager360 and RouteManager360+. While the starting price of €49 /month per driver might not seem much, users must consider that the basic plan does not offer most of the software’s features. Unfortunately, there is no way to calculate the actual cost of the software for your business without contacting the vendor, and there is no free trial available either.
Pros: live notifications, flexible and easy to use, easy integrations, great routing
Cons: it can become pricy, there is no free trial, and making last-minute changes in routes is a bit difficult
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#14 Locus Dispatch Management Platform
Rating on Capterra/GetApp: 4.7 (out of 5)
Pricing: yearly subscription; €18.141 /per year
Free trial: no
Customer support: yes; phone, email, chat, 24/7 (Live rep)
Locus is one of the big players in the field. This order-to-delivery dispatch management platform is mostly developed for enterprises, hence the hefty price. The vendor promises to automate all fulfilment workflows for higher efficiencies across all delivery cycles. The platform’s optimization algorithm learns from previous outcomes and delivers even better outcomes as you use the software. The three most common industries using Locus are Retail, 3PL & CEP, and E-Commerce.
While a comprehensive list of Locus’s features remains a secret for simple homepage visitors, according to Capterra there should be 36 of them available. A demo can be scheduled on their website for businesses interested in learning more about the software. A free trial is unfortunately not available at this time.
Pros: user-friendly interface, great customer support, easy to implement, can be customized for needs.
Cons: different pricing plans are not available (or not visible), the dashboard is only available in English, and there is no free trial
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If you’re still not sure route optimization software would work wonders for your company and is just a waste of money, don’t worry. You can trial GSMtasks completely free for the first 14 days.  And we are confident that this is more than enough time for you to be amazed.
We have a brilliant team of personal account managers that will guide you through every process and help you get started. So you will have nothing to worry about. Well, maybe only about where to put all that money that will be left over since your fuel bills will be a lot smaller…